Kylie Jenner is expanding her Kylie Cosmetics beauty empire.
The 18-year-old Keeping Up with the Kardashians star
and Lip Kit maker is now exploring the nail polish market. As part of a
collaboration with SinfulColors called King Kylie SinfulShine, Kylie is
unveiling the first of three limited-edition nail collections. As we
all know, Jenner’s nails are a priority in her beauty routine, as she
well-documents it on social media.
She told WWD,
“I love getting my nails done and nails in general,” adding that her
“go-to style” right now is a natural, short nail. But when it comes to
color, “Right now I really like the pinks,” Kylie explained, referring
to the Miss Majesty and Miss Chief shades in her first SinfulColors
collection.
Her motivation for expanding into the nail polish market was her
young fans. She commented, “I wanted to do something innovative and
accessible to my young fans. The colors are great for all skin tones,
too.” As for her inspiration? “I really don’t get my inspiration from
any one place or from fashion. I just go with what I like in the
moment,” she said. WWD reports:
The first release includes 20 jewel-tone shades of SinfulShines’s gel-like formula under the King Kylie logo — a persona she created and uses as her Instagram name. In-store displays will mirror the royalty theme. The colors retail for $2.99 — a dollar more than traditional SinfulColors. Two more limited-edition collections will roll out in April and then May.
$2.99 a bottle?! We’re sold. According to WWD industry
sources, they estimate “Jenner could add at least $15 million at retail
to SinfulColor’s coffers.” Basically meaning everything Kylie Jenner
touches turns to gold.
The youngest Jenner-Kardashian also revealed a new tattoo yesterday (Feb. 11), just before she and her family appeared at Kanye West’s Yeezy Season 3 fashion show for NYFW. We have no idea what it is (a shooting star?), so please share your thoughts below.
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