East Africa’s biggest artiste, Diamond Platnumz, welcomed his first child- a baby girl, Tiffah Platnumz, exactly 40 days ago.
It was the best thing that had ever happened to him; he felt fulfilled and complete while not failing to recognise an opportunity.

While offers to sponsor the unveiling of her face came pouring in, Diamond Platnumz and girlfriend- popular Tanzanian socialite, Zarina Tlale, increased the worth of their baby and asset.
First, the singer announced that they would wait for 40 days before unveiling her face.
It was a strategic move; he’s Tanzania’s biggest musical export after all, he can pull a stunt like that.

They opened an Instagram account for little baby Tiffah. It was called Princess_tiffah, and was filled with her pictures (while managing to shield her face) as well as pictures of Mummy and Daddy.
And the beautifully designed nursery.

In no time, the Twitter handle acquired 128,000 followers, and the value of baby Tiffah skyrocketed.
40 days later and an endorsement deal done with Tanzania’s largest bank, National Microfinace Bank- it was time to finally unveil little Tiffah.
Zarina Tlale and Diamond Platnumz are reported to have pocketed about Shs50m (about N5million) from the good deal.
Nothing like this has ever happened in Tanzania, and the East African nation wouldn’t forget in a hurry.