Rémy Martin Cognac
announced the launch of its new global campaign that recognizes and
celebrates individual’s multi-talents in October 2015. Following the
selection of DJ Jimmy Jatt, Folarin Falana(Falz the Bahdguy), Noble Igwe; Shina Peller, VJ Adams, Charles Okpaleke are been unveiled as the new set of influencers who embody the brand’s philosophy and lifestyle.
The campaign tagline, One Life/Live Them®,
which assumes its grammatical accident, identifies that today’s
consumers are not defined by one talent or skill, but are multi-faceted
and should be applauded for their many passions. Rémy Martin’s One
Life/Live Them campaign encourages consumers to explore and celebrate
all their talents. It is a call to live richer, larger lives, to expand
the horizon and seize all the wonderful opportunities that life can
offer, beyond the one-dimensional paths that former generations could
have embraced.
See the campaign video featuring the new influencers below:
INFLUENCER PROFILES
SHINA ABIOLA-PELLER – ENGINEER/ CAPITALIST/ NIGHT LIFE MOGUL/PERFECTIONIST
Chairman,
Aquila Group Limited, a multi-million Naira conglomerate with
international investments in real estate, hospitality, energy, financial
services, entertainment and international trade, Shina is a true
example of a man who not only lives many lives, but excels at every
single one of them.
Son
of the late famous Nigerian magician Professor Abiola Peller, Shina
holds a bachelor degree in Chemical Engineering from Ladoke Akintola
University of Technology (LAUTECH) and a Master’s degree in Business
Administration. This is the foundation on which he has gone on to build
the vast and diverse empire he is well renowned for today. “Why restrict
yourself to one thing when you could excel at several other things,” he
says.
Fondly called the “King of Nigerian Nightlife”,
Shina’s vision to carve a niche and add value in the hospitality sector
led him to set up Quilox Restaurant, Bar and Night Club which was the
first purpose built world class night club in Nigeria. He also set up
Aquila Records in 2014 in a bid to develop and support young exceptional
talents.
ADAMS IBRAHIM – VIDEO JOCKEY/ FASHION ENTREPRENEUR/ RAPPER/ KING OF TALK
Popularly
known as VJ Adams “The King of Talk”, Ibrahim was born Lagos State to
the royal family of Oba Adetoye Ibefun Ogun state. The native of Ogun
State, he obtained a diploma degree in Civil Engineering from the
University of Lagos before proceeding to obtain a BBC certification in
broadcasting.
And,
being by nature a very patient, practical and efficient person who
excels in matters of business, Ibrahim has gone on to broaden his
horizons and also prosper as a fashion entrepreneur, rapper, and
executive music producer.
CEO, Embruto Denims by VJ Adams
and Smada Entertainment, Ibrahim believes there’s no second shot at
living this one life so why not live them to the maximum.
A
Medical Laboratory Scientist by discipline, one would naturally assume
that Charles would be the nerdy, cloak-clutching, single-minded type but
he is far from this science stereotype. This be-spectacled gentleman is
a top entertainment entrepreneur; Charles is CEO and co-founder of one
of Nigeria’s biggest and most successful nightlife chains: the Play
Entertainment Network.
His
foray into entertainment does go beyond just nightlife and hospitality
too as he’s also a Nollywood movie producer. A firm believer that life
is all about giving back, he says: “A tight fisted Hand is unable to
receive.” This philosophy birthed the other aspects of his
multi-facetted life: he’s a lecturer at the University of Nigeria, and
also a United Nations Health Economics Consultant.
Rémy
Martin remains committed to the core principles and values that its
founders used to establish the company more than 290 years ago.
Supporting the community, highlighting skills and revealing the talents
of people and nature, honoring craftsmanship and embracing the luxury of
time enables Rémy Martin to cultivate the most premium products. It is
this depth of history and skillful mastery that goes into every bottle
of Rémy Martin Cognac.
“Rémy Martin has always been about
sharing – the fruits of our labors, the talents of our cellar masters, a
range of cognacs crafted to suit different tastes but always with a
distinctive style. It’s a philosophy which strikes us as tailor-made for
today’s social networked world,” said Augustin Depardon, Executive
Director of Rémy Martin. “The most inspiring people are never just one
thing, they are diverse and multitalented and we can’t wait to discover
their passions. Just like Rémy Martin. “
Keep a look out for some of the other men Rémy Martin recognizes and admires over the coming months.
0 comments:
Post a Comment